Writing for business requires a special skill and style. Every word is essential—from headline to tagline.
A seasoned writer needs no introduction to the particulars of a project—establishing a niche, explaining a service, positioning a product, telling a compelling story.
Beyond words, there must be a magical fit between subject and writer that blends empathy with execution, insight with imagery and awareness with acumen.
That, truly, is the heart of the matter.
Good writing begins in a sense of freedom, of elbow room, of space, of a challenge to grope and find the heart of the matter.